The world’s greatest brands have great customer service and it’s a major selling point for these successful brands and industries.

But how do Australian businesses and brands develop great customer service? Chris Smoje has trained with some of the best including Qantas and Disney and he uses his knowledge to train business to do the basics of customer service very well.

In this podcast of #TheExperts Chris says his media strategy is to generate stories that focus on the customer experience rather than on the businesses and leaders he works with. As he explains, this makes his content much more attractive to the wider media.

This is a great chat with the future of customer service, Chris Smoje.

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